This is a brand concept that blends sophistication and minimalism with a soft, contemporary aesthetic. Its visual identity focuses on clean shapes, delicate tones, and a timeless design language that conveys elegance and calm. The brand seeks to create a refined yet approachable image, evoking a sense of serenity and balance in every detail.

A cultural house where music, jewelry, and design came together to create collaborative experiences. This collection showcases the promotional flyers from our 2023 events, keeping the creative spirit alive even after the physical space closed its doors.

La Ché Laboratory is a Colombian urban fashion brand inspired by cultural fusion and fearless self-expression. This branding project embraces Afro-Kitsch—a bold blend of African heritage and kitsch aesthetics—through vibrant colors, eclectic textures, and unapologetic contrasts.

We turned The Ideas Factory’s logo and colors into a complete, cohesive brand system. By defining clear rules for collages, animations, typography, and layouts, we created a strategic identity that balances creativity with consistency.

Interior redesign of the Cristina Santacruz Joyas workshop and showroom in Medellín, Colombia. The space was transformed to reflect the brand’s artisanal and sustainable spirit through a functional layout, natural materials, and a warm, handcrafted aesthetic.

This musical event provides an immersive experience with the greatest hits of salsa and merengue, aimed at evoking the vibrant style of Latin parties from the 80s and 90s. Targeting primarily Latino audiences, the use of retro images and colors helps transport attendees back to that golden era.

This rebranding project created a visual identity merging the worlds of social media, photography, and video content.

Intymen Underwear combines minimalist design with a bold fashion sense, engaging customers in the US and Colombia. Through catalogs, digital content, and email campaigns, we strengthened its brand presence while building a loyal community.

Inspired by the dual meaning of ‘salsa,’ this brand fuses the taste of sauces with the rhythm of music and dance, using a bright, natural design to evoke joy and flavor.

A scenographic installation inspired by Colombian Christmas traditions. Designed for Grupo Éxito’s 2022 novena celebrations, blending color, nostalgia, and the spirit of community.

Traditional Christmas stage design for a corporate holiday event. A warm and festive scenography created for Grupo Éxito’s office lobby in Medellín.

This thesis, developed for the 'Design for Identities' course, explored a foreign cultural context to identify identity variables as inspiration for design. Recognized with an academic distinction in 2021, it stood out for its anthropological sensitivity and accessible presentation, making complex research understandable beyond the design field.

Orgánico is a functional, upcycled storage system for homes, made from recycled wood and reclaimed canvas. Compact and portable, it’s easy to assemble, and its recycled-fabric packaging doubles as a laundry or toy basket.

Urban Aesthetics in Medellín is an analytical essay presented in fanzine format, exploring how one of Colombia's major cities is shaped by its historical tradition and its commercial and consumption relationships with other parts of the world. This design-focused analysis enables us to identify identity values that we can later apply to our creations.